GTB is a precision retail marketing agency that creates ideas that inspire people to act.
Founded in 2007 to accelerate performance for some of the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving growth for our clients through insights and creativity, the application of data and technology, and relentless curiosity about what’s next.
- Customer Journey planning
- Signal-based engagement
- Dynamic personalization at scale
- Sales Funnel Conversion
- DIGITAL INNOVATION PILOTS
- LOCAL MARKET / IN-STORE ACTIVATION
- CONTINUOUS OPTIMIZATION
Our Innovation Story
Since our founding, GTB has been at the forefront of marketing innovation.
As part of WPP, we tap into the tools and talent of the world’s most effective creative transformation company. At GTB, our precision-based approach is modern, human-centric, and designed to drive business outcomes.
Today, we have evolved into a precision marketing company, combining audience science, local intelligence, and creativity to deliver the industry’s most specialized Precision Retail Marketing offering yet.
The GTB Advantage
- Leading precision retail marketing capability
- Local intelligence
- Proven experience with iconic brands
- Ability to scale across franchises
- Global network of expert partners