We turned a boring SUV brochure into a “book” for the real explorers and encourage them to write down their own travel stories. Ford want to have a different voice with the launch of the 6th generation SUV Explorer, not only tell the 80 years heritage of ford SUV family, but also attract people with the same spirit of true explorers. Using the stunning pictures of American photographer and explorer Ansel Adams we acknowledge that the spirit of true explorer never dies, it will be passed on.